Our Services:
MARKET RESEARCH AND STRATEGIC RECOMMENDATIONS
Research the market in qualitative and quantitative way to define the opportunities,
Internal analysis of the brand with regards to positioning, target consumers, products, communication and distribution,
CONCEPT CREATION AND PRODUCT DEVELOPMENT
Establishing a design DNA based on the brand’s identity which will differentiate it from competitors,
Defining Unique Selling Points (USP’s) to create unique products,
Develop products with suppliers at premium level,
Product line management & creating the right go-to-market strategy
OPTIMIZING SHOE FIT THRU SMARTLAST
Objective measurement of shoe fit thru technology (vs subjective fit testing),
Creating easy reports with pressure indications (PSI) on critical areas of the shoe,
Working with the brands how
to improve the fit.
Our Ways of working:
SPORTSMANSHIP / COMMITMENT & TRUST / COLLABORATION / ROCK ‘N ROLL
SPORTSMANSHIP
You can win and lose, but we go in
with full dedication and give it all
with the right intentions.
COMMITMENT & TRUST
We are committed to make things
succesful. Our rich experience will
show you a track record you can trust.
COLLABORATION
Best things happen when
people work together. We will
collaborate intensely with the brand
team and suppliers with frequent and
open communication,
ROCK ‘N ROLL
Doing things in regular ways will
lead to regular concepts. We like
to think out-of-the-box and shake
things up a little. Are you ready?
Who are we:
We are two former high-level athletes obsessed with footwear & innovation.
We have collected in-depth experience for over 20 years by working with leading performance and lifestyle brands from consumer research, concept creation, design & product development to merchandising and go-to-market strategies. We have created award winning shoes in multiple categories in combination with strong brand experiences both online and offline.
Our deep understanding of footwear enables us to design an efficient development process and team set-up to create a product line with the right functionality for the target consumer.
GERARD KLEIN
Former Global ASICS Executive Officer Footwear leading FW development, design & merchandising
Former Merchandising Director at Converse building EMEA team & FW strategy
Program Director Hype Sports Innovation Global virtual Accelerator for start-ups in sports
MIKKO SIMOS
Former Global Category Director Performance Footwear at ASICS
Leading Creation process of many award winning shoes in multiple categories
Establishing ASICS Global Performance Footwear Team in Boston
References
Product innovation
of the ultimate running shoe project, MetaRide, Kayano, Nimbus, DS Trainer.
re-positioning
of Converse in Europe around music and the Chuck Taylor as the all-time original sneaker.
revitalizing
traditional performance categories with “Speed vs. Stability” concept to become market leader: Tennis, Padel, Volleyball, Handball.
connecting with
young consumers
in established category with a new concept, Novablast.